California Government Code

§ 26110

GOV § 26110Div. 2 · Title 3 · Part 2 · Ch. 11

Statute text

(a)A county board of supervisors may, by ordinance, provide for the following commercial uses of county property listed in subdivision (b) provided that: (1) a county of the first class develops a viable marketing plan, and (2) all other counties comply with all of the following:

(1)Consults with a qualified licensing agent to develop a viable marketing plan. The plan shall identify marketing and licensing opportunities, including, but not limited to, the sale of advertising space, and the provision of nonexclusive and exclusive designation promotions. The plan shall outline a method for evaluating both the revenue potential of proposed contracts, and the future revenue impact of a proposed contract. The plan shall establish procedures for comparing the revenue potential of alternative contracts, and for auditing a licensee’s performance. The plan shall detail short-term and long-term revenue goals.

(2)Adopts by resolution a county marketing plan.

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Legislative history

Added by Stats. 1990, Ch. 946, Sec. 1.