California Food and Agricultural Code

§ 73254

FAC § 73254 Effective Jul 28, 1983Div. 22 · Part 2 · Ch. 11 · Art. 6

Statute text

Any direct consumer communication purchases qualifies for brand credit when determined by the commission to be in accordance with the following criteria:

(a)As defined by the commission, direct consumer communication purchases shall prominently display, or otherwise state, the words “California Navel Oranges” in the advertisement. A cooperative handler or independent handler who markets navel oranges from California and Arizona and funds its brand advertising program through funds collected from all producers, and who prominently displays or otherwise states the words “California-Arizona Navel Oranges” in the advertisement, is entitled to brand credit.

(b)Except for the County of Ventura, subdivision (a) does not apply to outdoor media advertising located in counties with more than 1,000 acres of bearing navel oranges in commercial production. In that county, an amount not to exceed 10 percent of a consumer communications expenditure shall be entitled to brand credit.

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Legislative history

Added by Stats. 1983, Ch. 494, Sec. 1. Effective July 28, 1983.