California Civil Code
§ 1798.140
CIV § 1798.140 Effective Jan 1, 2026Div. 3 · Title 1.81.5 · Part 4
Statute text
View on leginfo.ca.govDefinitions For purposes of this title:
(a)“Advertising and marketing” means a communication by a business or a person acting on the business’ behalf in any medium intended to induce a consumer to obtain goods, services, or employment.
(b)“Aggregate consumer information” means information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device. “Aggregate consumer information” does not mean one or more individual consumer records that have been deidentified.
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Legislative history
Amended by Stats. 2025, Ch. 67, Sec. 27. (AB 1170) Effective January 1, 2026.