California Business and Professions Code

§ 6158

BPC § 6158 Effective Jan 1, 1995Div. 3 · Ch. 4 · Art. 9.5

Statute text

In advertising by electronic media, to comply with Sections 61571.1 and 6157.2, the message as a whole may not be false, misleading, or deceptive, and the message as a whole must be factually substantiated. The message means the effect in combination of the spoken word, sound, background, action, symbols, visual image, or any other technique employed to create the message. Factually substantiated means capable of verification by a credible source.

Legislative history

Added by Stats. 1994, Ch. 711, Sec. 6. Effective January 1, 1995.